Friday, 27 April 2012

ella iceland & ella fragrance giveaway


This Fashion Friday post has a special meaning to me for two reasons. First of all, I'm taking you to my home country Iceland to introduce you to the slow fashion label ELLA by Elinros Lindal and its Autumn/Winter 2012-13 collection, called V for Victory. Secondly, this post is a giveaway. ELLA is giving four lucky followers of LatteLisa the chance to win a bottle of the ELLA Day or ELLA Night fragrance.


Who is Elinros Lindal of ELLA and what does slow fashion mean?
Elinros Lindal is the founder and creative director of ELLA, she's the company's CEO and production manager. Basically, she is someone who had a dream and worked hard to make it come true. Before launching her own label in 2011 she entered the MBA program of Reykjavik University and along her studies she assembled a team and worked on creating her first clothing line. Her goals and priorities were clearly in order because it was only one year after her graduation that ELLA was launched, and welcomed by Icelandic women looking for timeless and classic items to add to their wardrobe.

Slow fashion is about respect and integrity. It's about manufacturing quality clothes in limited numbers, within ELLA's economic zone, which is Europe, causing the least damage to the environment. Every item has a traceability and it is made with respect for the person who designs and creates it and the woman who wears it. Sophistication, respect and responsibility are an integral part of ELLA.

The head of design at ELLA is Katrin Maria Karadottir, who is also an adjunct professor at the Iceland Academy of The Arts. She has a degree in tailoring from Iceland and studied design at Studio Bercot in Paris. After finishing her studies in Paris she was an assistant to Anja Vang Kragh at John Galliano and Christian Dior.

V for Victory - ELLA Autumn/Winter 2012-13 Collection
ELLA showed the beautiful and feminine V for Victory collection at the New York Fashion Week earlier this year and at the Reykjavik Fashion Festival in March (above photos). Elisa Pervinca Bellini covered RFF for Vogue Italia and wrote about ELLA: "On the catwalk there are outfits, suits and little black dresses that wrap the body without constricting it, with neutral colours such as grey, black, white but also orange and antique blue." She also quoted Elinros Lindal: "Our collection’s focus is on quality of fabrics, that are all made in Italy and created by Loro Piana ... while the silhouettes are inspired to a classy woman, that travels a lot.” Elinros and her team were inspired by the post-war years and '70s glamour when designing the AW collection and actress Lauren Hutton was their muse.

Below are a few photos from the ELLA look book that now contains the V for Victory collection. I find the grey outfits very elegant and classic, I love the cape (also shown above) and the black pencil skirt. I wouldn't say no to the black suit and I would love to add the belted cardigan to my wardrobe for next winter. Do you see something that appeals to you?


We are now moving closer to the giveaway.

ELLA Eau de Parfum
ELLA offers two fragrances that were created by ELLA's founder, Elinros Lindal, and experts in Grasse, France, and are mixed in the north of Iceland. Icelandic women have embraced both and so have women around the globe, as they have been featured in various beauty sections of newspapers and magazines. Later this year, ELLA is launching the third fragrance, called V, which Elinros created with the legendary perfumer Pierre Bourdon.

ELLA Day is described by ELLA as a fresh and exhilarating scent, at once light, sweet and sharp. The scent has light notes of lemon and verbena, and a grounding base note of patchouli. Think lemons and the blue Mediterranean Sea. ELLA Day is a lively perfume for the modern, energetic woman who leads by example and charms without effort. (size 100 ml/3.4 oz)

ELLA Night is described by ELLA as a soft and sensuous scent, at once heady, sweet and hypnotising. It's the ultimate evening scent with notes of sweet almond, vanilla and cinnamon. Think deep red roses and dark brown fur.  ELLA Night is deliciously dramatic and seductive. (size 100 ml/3.4 oz)

Would you like to own a bottle of either of these two? Then please continue reading.


GIVEAWAY

ELLA is giving away four bottles of the fragrances to lucky followers of LatteLisa, two bottles of ELLA Day and two of ELLA Night. The giveaway is open to all followers and we welcome new ones. On every Friday in May we will announce one winner, starting 4 May.

Anyone can enter the ELLA fragrance giveaway and here is how:

Simply follow LatteLisa on Twitter or Facebook or Google+ (you don't have to follow everywhere, one place is enough) and leave a comment below this post telling us which fragrance you'd like to win, ELLA Day or ELLA Night. If you cannot decide then simply say so. It would also be nice to know what you think of the AW collection. If you are a new follower of LatteLisa or not a regular visitor on the blog then please say where you are following so we can look you up and contact you if you win.

To have a chance of winning the first bottle of ELLA fragrance you'll have to enter the giveaway at the latest on Thursday 3 May. The final day to enter the ELLA fragrance giveaway is Thursday 24 May 2012.

The first winner will be announced Friday 4 May, the second Friday 11 May, the third Friday 18 May and the fourth and last winner Friday 25 May.

• • •

Good luck and have a fabulous Friday!


ELLA
Ingolfsstræti 5, 101 Reykjavik, Iceland
tel: +354 551 5300
website: English / Icelandic
photo credit:
1, RFF: Fridrik Orn Hjaltested via ELLA
2-4, RFF: Fridrik Orn Hjaltested via Vogue Italia
16-17: via ELLA

87 comments:

  1. These are just amazing! So simple and elegant. I love the black dress (sitting lady), the white one with the black belt and the suit especially.

    If I should be one of the lucky winners, I would prefer the DAY fragrance.

    Have a lovely day, good luck with packing. I have been unpacking for the last 8 months ;-)

    Miriam

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  2. Beautiful- I really like slow fashion ethos. What a wonderful inspiring place to work this would be.
    That cape has my name written all over it. Snap with the black pant suit and also the grey cardi. Those stillettos are pretty cool too!
    I would love a bottle of the DAY fragrance - simply stylish packaging. Fingers crossed.
    Brilliant post! I'll connect back to you when I re-post.
    Have a fabulous time packing... I'm booking my ticket to help out right now (mentally anyway). Good luck :)x

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  3. Hi Lisa!

    I would love to win, either of the fragrances : )

    I am already following you on twitter and I have liked your pins. That will be two entries for me Thank you!

    xoxo demie

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  4. I love to think that I will visit the Mediterranean Sea this summer wearing such a wonderful fragrance, lemon and patchouli, so I am for the Day Ella ;) I am following you, Lisa, and ELLA on facebook, I tweet about the giveaway and repin that amazing butter like dress, amaizing gloves and brown belt on pinterest ;) Hope to be a winner :D Have a sunny weekend, Lisa!

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  5. I was trying to figure out if the second model is Paulina. If not, it's her twin! This is such a great giveaway. I think I'd go for the night fragrance because of the vanilla + cinnamon! Yum. I can't believe I wasn't already following you on Twitter but I am now and I retweeted. xo

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  6. Lisa, I enjoyed very much reading about ELLA and what increased my interest even more, besides the simple, elegant silhouettes of the clothes, was the slow fashion part. I have a great admiration for the European brands which choose to produce their collections locally, in their home countries or Europe.

    Fabulous giveaway, Lisa! I've been having trouble lately choosing a new perfume, but ELLA Day sounds very much like something I would like to wear. The fresh scents have always been my thing.
    ELLA FB, I've tweeted about the giveaway and, you already know, I've blogged about it. xoxo

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  7. Wow I am so taken with ELLA. Honestly I wasn't familiar with her and now I feel like I've been missing something fabulous. SO interesting to read about slow fashion and her collection is stunning. I would wear each an every look on that runway. The pencil skirt, the cape, those dresses all speak to me. Also, so curious to try the fragrances. You know me and my passion for fragrance. I'm going to ask my fragrance houses why I hadn't hear of her before! :)

    I think I'd like to win ELLA Day since we're going into summer and I'm craving lighter, fresher scents. I'm also such a sucker for lemon & verbena. I practically own half of L'Occitane!

    Oh and you know I follow you each and every way! :)

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  8. I would loveeee to win the ELLA day!! Thank you so much for the chance!

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  9. I liked and repinned ELLA Day & ELLA Night on tumblr :)

    ELLA T

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  10. Lovely! The Night sounds like it smells amazing. Yum.

    I follow on twitter - @chknpotpie

    Thanks!

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  11. What a wonderful giveaway and great introduction to a beautiful fashion brand! I love the simplicity of lines and cut of this collection. I would definitely be tempted by the white dress with black accents and the pleated skirt suit next to it.
    The fragrances sound beautiful and I adore the design, exactly how I like it - simple and clean.
    Although I do like both scents, I'd choose the day perfume.

    xxx

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  12. I repinned both ELLA Day and ELLA Night :)

    ELLA P

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  13. This comment has been removed by the author.

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  14. Wish I had a Twitter account:) And the grey pencil dress! Already like Ella on Facebook, and have pinned both day and night on pinterest...so Ella P and Ella FB
    Her new line is as classy and timeless as the last one. So beautiful.
    Hildur

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  15. What a great giveaway, I'd love to win either the day or night fragrance.

    Those clothes are amazing, my favorite is the ivory dress with the black ribbon detail, just lovely!

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  16. I am a new follower. I follow on Google + as Amy Orvin
    I'd choose ELLA Night.

    2dogs5catscrew@att.net

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  17. 'ELLA FB'
    Facebook name is Amy Orvin
    2dogs5catscrew@att.net

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  18. 'ELLA P'
    as Amy Orvin

    2dogs5catscrew@att.net

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  19. 'ELLA T'
    as amyorvin22

    2dogs5catscrew@att.net

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  20. tweeted
    as @amyorvin

    2dogs5catscrew@att.net

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  21. What an amazing giveaway! I seriously can't decide which one I like better, I want both haha! Oh and I liked Ella's Facebook page, reblogged the pic from Tumblr, repinned both photos from Pinterest and if I had Twitter then I would do that too but I don't! :) Fingers crossed! x

    Kate {Something Fabulous}
    http://thesomethingfabulous.blogspot.com

    {BESO HANDBAGS GIVEAWAY ON MY BLOG!}

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  22. Wow, thank you for the introduction to Ella - her designs are all so incredibly chic + classic with a modern twist. The perfume bottles are gorgeous too! Such an fabulous giveaway Lisa! xx

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  23. I just pinned Ella Night - dramatic + seductive sounds like my perfect kind of fragrance! xx

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  24. Ella Night sounds heavenly..Those clothes are to die for..Keeping my fingers crossed..xx

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  25. Followed via twitter @lanilaa
    ELLA Day
    GFC: Nila Kussriani
    email: nilakussriani@gmail.com

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  26. Love the fragrance from ELLA and i need a new one :)

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  27. 1st tweet https://twitter.com/#!/lanilaa/status/196729825136869376

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  28. Gorgeous clothes! Love the pencil skirts and the perfume sounds yummy!

    leslie

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  29. Following on twitter and re-tweeted!

    leslie

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  30. I would like to win ELLA NIGHT, it seems to be just perfect! I liked this colection, I think that it's very elegant.
    I've just liked Latte Lisa on Facebook (Victoria Nava)

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  31. ELLA P liked and repined both fragrances

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  32. tweeted
    https://twitter.com/#!/nva_victoria/status/197013540605935617

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  33. http://victorian-ru.blogspot.com.es/2012/04/ella-fragrances.html

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  34. ELLA T liked and rebloged both pictures belko00

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  35. Hallo mín kæra!

    Ég held það nú að maður setji nafnið í pottinn. Skellti þessu líka inn á bloggið hjá mér

    http://soupdesignblog.blogspot.com/2012/04/spreading-word.html

    Gangi þér vel í flutningunum og takk fyrir að láta mig vita :D

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  36. Yes, I do!
    Fantastic giveaway, Lisa. I didn't know ELLA so thank you. It is a very classy brand.
    I'm your Facebook follower.
    Have a wonderfula day.

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  37. Oh, so interesting! For me this brand is new, but I liked all that I saw!I think that ELLA NIGHT suits me better :)
    I'm following you on Twitter and Facebook

    1)ELLA FB
    2)TWEETED

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  38. Kerri Ann Day4 May 2012 03:44

    I'd really like to win a bottle of Ella Day since that is my daughter's name and the scent sounds fantastic. She'd be thrilled.

    Kerri Ann Day

    1) Ella FB

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  39. Svo falleg föt! Ég myndi velja ELLA day :)
    Ég fylgist með á Facebook jafnt sem hér. Mjög hrifin af blogginu þínu og myndum.
    Gangi ykkur vel í nýjum heimkynnum, Lúxemburg er mjög fallegt.

    Kveðja,
    Þorbjörg Gunnarsdóttir.

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  40. Such a sweet giveaway! I would sure love a chance to win the Ella Night fragrance :)

    ( And grats to Dawn that ran away with the first bottle! )

    Hugs,
    Signe

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  41. I'm a new follower on google+ as Amanda Sakovitz. I think the collection is gorgeous. I would love to win Ella Night.

    thank you!

    pokergrl8 at gmail.com

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  42. ELLA FB

    pokergrl8 at gmail.com

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  43. ELLA P liked and reppined both

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  44. Mentioned on a post here...
    http://thestyleschedule.blogspot.com.au/2012/05/in-schedule.html

    1 down, 3 to go - lucky Dawn!

    Helen:)x

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  45. What a wonderful giveaway! I would LOVE to win ELLA Night, it sounds gorgeous and has all the notes I like in a scent. I am following you on twitter and tweeted about the giveaway I am @AlphaAleksis/ELLA T (I am the Alternative Life on there)/ ELLA FB

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  46. Hi, I just liked LatteLisa on facebook (name: Mirela Kotic)!
    I would LOVE to win the white Ella fragrance!

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  47. I love the packaging and imagine both perfumes smell divine! Ella Day sounds pretty much perfect : )

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  48. Hmm, I'd love to win one of these! Can't decide although I describe my self as a day type

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  49. I follow via twitter and facebook (@LeanS12 and Lean Sa) and I can't decide which one I want, I'll leave it up to fate. LeanS12(at)gmail(dot)com

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  50. ELLA FB (Lean Sa) :) thanks! LeanS12(at)gmail(dot)com

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  51. https://twitter.com/#!/LeanS12/status/200422597022842880 tweeted. LeanS12(at)gmail(dot)com

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  52. O_o sounds incredibly charming scents!

    GFC follower as Szappanbubi

    and I'd like to have ELLA night, please :)

    porcukorborso at gmail dot com

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  53. ELLA FB : Szabina Luzics

    porcukorborso at gmail dot com

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  54. tweeted (@szappanbubbi)

    porcukorborso at gmail dot com

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  55. ELLA T (liked both pix as Szappanbubi) :)

    porcukorborso at gmail dot com

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  56. I love learning about new designers and Elinros Lindal is fascinating. I really like her slow fashion philosophy and her designs are very classic and wearable. Loving her dresses. I would like to win the Ella Day fragrance cause light and lively scents have always appealed to me.

    Already following you on Twitter.
    Liked Ella on Facebook.
    Just repinned The Ella Day photo on Pinterest (and followed you there too :)
    Will tweet about the giveaway.

    Thanks for the opportunity!

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  57. How did I miss this amazing giveaway! Thanks for hosting it :)

    I'd choose the Ella Day...the "Mediterranean" part of the description convinced me!

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  58. And now I've tweeted :)

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  59. This is fabulous, Lisa! I really enjoy the fashion collection, particularly that beautiful cape and cream dress with the black detailing—classic pieces that I would love to have in my closet. As for the parfum, I am rather intrigued by "Ella Day" —I would love to try this!

    Oh, and I actually re-pinned your pin—I was taken with the bottle :)
    http://pinterest.com/pin/120682464985009687/

    Here come a few more entries, crossing my fingers, xx

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  60. Tweeted with a picture of the gorgeous bottles: https://twitter.com/#!/HauteDesign/status/200805326298161153

    ...

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  61. tweeted

    pokergrl8 at gmail.com

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  62. tweeted https://twitter.com/#!/lanilaa/status/201232845165953024

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  63. Hi Lisa! I have now blogged about the giveaway :)

    http://alpha-blonde.blogspot.com/2012/05/giveaway-via-lattelisa-ella-fragrance.html

    -Aleksis K.

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  64. Hi Lisa,

    In my previous comment I wished for a day fragrance. As these a gone, I would not mind to try the night fragrance too ;-)

    All the best for settling in your new house!
    Miriam

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  65. Oh wow, I'd love to win, either would be great! I follow you on Google :)

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  66. I "Like" You on Facebook (Vanisha Mishra-Vakaoti)

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  67. I tweeted about it here:

    https://twitter.com/#!/VanishaMVakaoti/status/202358729667129344

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  68. Oh wow! These sound lovely... though I'm not sure which one better suits me... probably the Ella Night version (though I love verbana, too, so Ella Day also sounds lovely).

    I follow you on twitter (gville creative). Thank you!

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  69. And I also repinned the pictures! :)

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  70. Ella's perfumes & clothing are so beautiful! I love the simplicity. I love the sound of Ella Night, but I think I like the light version of Ella Day. So either sounds wonderful! I follow LatteLisa on twitter @ beautifulskies3.

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  71. ELLA P - Repinned Ella Day (I'm E E).

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  72. ELLA P - Repinned Ella Night (I'm E E).

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  73. I just followed you on twitter (username:mckenzieco), tweeted about it, and liked the Ella fb page (McKenzie Collins)! I also went on my tumblr and liked both photos, and repined the two fragrances on pinterest (mckenziecol)! I would absolutely love to win Elle Day, it sounds so refreshing and sweet scented, I love that! The A/W collection is so elegant and classy too!
    Thank you for this opportunity! xx

    http://currentlylovingblog.blogspot.com/

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