Yesterday we passed by a traffic accident; someone driving a scooter had been hit by car. Whenever I see something like that I feel my chest going hollow for just a second.
It made me think of traffic accidents, how fast they happen and how utterly unnecessary they are. If we would simply be patient in traffic, drive within speed limits, quiet our mind and be aware of what we are doing there wouldn't be any traffic accidents. It's all because we aren't in the moment; our mind is busy somewhere else. Don't even get me started on those with the mobile phones attached to their ears. And in my opinion, if you are texting while driving then you shouldn't have a license; don't even try to justify such a reckless behaviour!
The Road Traffic Directorate in Iceland (Umferdarstofa) uses ads to create awareness and often they are very good. They can also be extremely sad. Last summer they showed this one, called Angels, produced by Truenorth (which I talked about last week) and Hvita Husid ad agency. I think it's quite powerful and beautifully done.
The final words read: In 10 years, 84 people have died in Iceland because of high-speed driving. Are you driving within the speed limit?
I've used that song, I Think of Angels, on my blog before, performed by two Icelandic musicians, KK and Ellen Kristjansdottir, who are siblings. They wrote it in memory of their sister who died in a car crash early in the 90s.
Back to that texting and driving thing.
Here is an ad that shows you what can happen. Be prepared to watch something really ugly and sad.
This is my attempt to raise awareness. Drive safely and enjoy your day!
photo credit: LatteLisa
#1 YouTube: Umferdarstofa Iceland, Angels ad