Monday, 4 March 2013

ti mo spring 2013 lookbook


Ti Mo is a Norwegian fashion label, founded by Tine Mollatt in Oslo, in 2004. The images are part of the Ti Mo Spring 2013 lookbook, showing, in my opinion, feminine and elegant outfits for any woman interested in building a classic wardrobe.

Tine Mollatt's vision for Ti Mo is clear:
[T]ruthfulness and honesty are … guiding beacons. She does not believe in exploitation of any kind to reach her goals. Not towards the people involved on the way, nor towards the animals that provide materials or towards mother earth. She believes in sustainability on all levels. She believes the time of mass consumption is soon to be past. She believes in high quality clothing that’s long lasting. She believes there is a right way to approach the calculation of costs, without cutting any corners. She believes in the value that lies within the garment and she believes in the masterful skill that lies in tailoring.


photo credit:
Ti Mo Spring 2013 lookbook

8 comments:

  1. Beautiful post and gorgeous campaign, Lisa. x

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  2. I love her approach, and her styles and fabrics are very fashionable, yet timeless. Nice post!

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  3. Beautiful lookbook and it's really needless to say that I like the brand's vision. Thank you for the introduction, Lisa!

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  4. OMG. I'm kind of in love with this whole line. Gorgeous things.

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  5. What a beautiful brand vision - and so inspiring for all creatives! I love the silk slip and the boucle jacket - together!:)

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  6. oh, brilliant photo shoot, too :)

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  7. Ooh I like this a lot! The prints are lovely :)

    http://currentlylovingblog.blogspot.com/

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