L’Icona campaign to rediscover the Vara ballet flat and celebrate its 35th Anniversary. Photographer Claiborne Swanson Frank lensed 21 girls, or "iconic women in customized Varas or Varinas [launched in 2007], paired with their own wardrobe and their favorite Ferragamo pieces." Throughout the month of May the portraits and videos will be revealed on the campaign's website.
The women I'm featuring in this post are Lauren Santo Domingo photographed in Paris (remember her Paris home?), Asia Baker in Palm Beach, Florida, and Miroslava Duma in Moscow.
I think this is a wonderful way to celebrate a timeless classic! And even if we don't have a pair of Ferragamo flats in our wardrobe we can use the images to get style ideas. Flats worn with jeans and a trench, as Lauren Santo Domingo does in the image above, is indeed a look that never goes out of style.
Claiborne Swanson Frank for the Ferragamo L’Icona campaign 2013