Wednesday, 8 May 2013

notes à la mode 34

The Italian fashion house Ferragamo has launched its L’Icona campaign to rediscover the Vara ballet flat and celebrate its 35th Anniversary. Photographer Claiborne Swanson Frank lensed 21 girls, or "iconic women in customized Varas or Varinas [launched in 2007], paired with their own wardrobe and their favorite Ferragamo pieces." Throughout the month of May the portraits and videos will be revealed on the campaign's website.

The women I'm featuring in this post are Lauren Santo Domingo photographed in Paris (remember her Paris home?), Asia Baker in Palm Beach, Florida, and Miroslava Duma in Moscow.

I think this is a wonderful way to celebrate a timeless classic! And even if we don't have a pair of Ferragamo flats in our wardrobe we can use the images to get style ideas. Flats worn with jeans and a trench, as Lauren Santo Domingo does in the image above, is indeed a look that never goes out of style.

photo credit:
Claiborne Swanson Frank for the Ferragamo L’Icona campaign 2013


  1. Amazing pictures and styles!

  2. I like this way of celebration more because the women and places are so different, I can see the Moscow vs. Miami looks, the nude Ferragamo flats (a shy, but so appropriate for a simple summer style that can be paired with almost anything) versus the bold red Ferragamo flats worn by Miroslava (in a typical Russian opulent space).

  3. A wonderful concept! The black ones are so beautiful! In fact, I love that entire first look, a timeless.

  4. What a neat idea, and I LOVE the shoes!

  5. Love that first shot especially and also the use of a nude palette! Her work is as meticulous and beautiful as her home! And now I will have to go try on a pair of Ferragamo flats, and if they fit anything like the boots, I am in trouble!
    xo Mary Jo


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