Yesterday I mentioned natural style and Howell's garments certainly fit into that category, her design is all about quality and comfort, or with her own words: "It is crucial how a piece of clothing feels when worn. I've always wanted clothes to be the way I drew them - relaxed and lived in, a natural look" (see Story on the website).
Our linens are woven in Ireland with a quality that comes from the fineness of the fibre and the number of threads used. It can take 40 hours to set up a loom – demanding enormous care and expertise – but only that attention to detail can make a fabric that ages so beautifully and wears so well.
Margaret Howell, News: Iris Linen
I'm inspired by the authenticity I can find in nature, people and places, and I think it is the same quality I look for in the materials I choose. For example, the feel of hand-woven Harris tweed and the irregular slub of Irish linen. I feel passionate about landscape, and its connection with such fabrics and the skilled people who weave them.
I enjoy pulling these threads of British tradition, quality and skill together in clothes that are meant to be worn in the real world, where good design is about living with thoughtful style.
Margaret Howell, Story
I hope you have been enjoying a wonderful day!
Koto Bolofo for Margaret Howell Spring 2013 ad campaign | Harriet Taylor + Elias Cafmeyer styled by Margaret Howell